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H&M I:Collect



Do you need a reason to love H&M? At the beginning of this month, H&M stores worldwide started a garment collecting initiative. Stores will now be equipped with I:Collect stations where you can bring in your used clothing and in return, receive a discount on a future purchase. H&M’s partner company, I:Collect, will recycle the items and make new garments from their materials.

According to H&M, “as much as 95 percent of these clothes could be used again; re-worn, reused or recycled. Just think about all the new items that can be created with your unwanted and no longer stylish items. I’m sure you have some clothes hanging in your closet that barely get worn.

Will you be recycling your clothes to receive discounts?
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